17 August 2013

CHENNAI EXPRESS (Rohit Shetty, 2013, India) - Postmodern 'masala'


This is an uneven action comedy from the Manmohan Desai school of filmmaking. Director Rohit Shetty is one of Hindi cinema’s most bankable directors and while it is tempting at first to lump him together with the likes of Sajid Khan, his postmodern sensibilities are much more palatable. While competency may not seem much to embrace, Chennai Express just about works and does so because of two very straightforward reasons: SRK’s star image and the intertexts to Tamil action cinema. Although it harbours the notorious problem of being thirty minutes too long, Chennai Express is an event film that arrived on Eid and has gone on to break numerous box office records. On a cynical level, it is a tentpole blockbuster purely out to make money, but we could say the same about most mainstream Hindi films. SRK has reached that point in a star’s career whereby self reflexivity has become a source of on screen humour and off screen critical commentary. Underneath the contrived situations are a site of postmodern intertexts that riff on the on screen Rahul persona cultivated by SRK and while postmodernity as a mode of address may be more common in mainstream Hindi films, it still demands a level of cultural capital from audiences. 

In my opinion, Hindi ‘masala’ cinema operates on a number of levels with audiences and its not as simplistic as the narrative some of these films venerate. Since my knowledge and viewing of Tamil cinema is a cinephile blind spot, I probably missed a lot of these so called regional intertexts. It was only later I discovered the father is played by a famous Tamil actor and political activist Sathyaraj, who incidentally has more screen presence than both SRK and Deepika combined. I don’t object to ‘masala’ cinema since it is the lifeblood of populist Hindi cinema and offers more reliable entertainment than many of the Hollywood blockbusters currently clogging up cinema screens. In terms of thematic trends, Chennai Express could be situated amongst recent films like Singham and Dabaang since they all chart a ‘return to the rural’ by re-presenting the village as not only a symbol of tradition but a reminder to audiences that India has been masked over by a new post liberal shift. In many ways, the reinstatement of the village in the landscape of contemporary postmodern Hindi cinema could also be seen as a reactionary attempt to recall more conventional, if not, regressive iconography.

2 comments:

  1. Bollywood films are following the Hollywood films mantra of "Release in more number of theaters and get more profit out of it from the first few days". Congrats to SRK !

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  2. No doubt, one of the worst commercial flick ever made in Bollywood. I stopped wondering why people go watch such non-sense films, but my concern is -what use do such films have which run entirely on the name of a Star and nothing else, not even an exciting script? Rohit Shetty's film-making charm didn't work this time.

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