The first rule of stardom - never believe your own hype. Not unless you are SRK who has not been making the best career choices of late. When was the last time SRK really made a great film that he can lay claim to? You might have to go back to Paheli, Swades or even Asoka - all respectable films which were well received. The same cannot be said for poor SRK's recent choice of films, which have not only been terribly inflated vanity projects but measured by a desire to emulate the feel easy stylisation of mainstream Hollywood blockbusters. Oddly enough two of his most recent films - Chak De India and My Name is Khan have in fact saw SRK come closest to his real life persona and even tapping into his ambivalent Muslim identity. Both films seem to have something valuable to say about stardom whereas Don 2 and Ra. One offer a version of romantic heroism, which is precluded on a strangely pretentious narcissism. Ever since SRK hit the gym after Om Shanti Om, his face has gone through a period of star transformation whereby the new, leaner and metrosexual SRK feels like a conceit driven to indulge deeper personal fantasies to do with body worship. The trip to the gym seemed to work for someone like Salman Khan but only because he never truly took him or any of his films that seriously to begin with. Dabaang brought Salman to a much wider audience than ever before, helping to kick start a re-interest in the masala action film genre and reconstructing the romantically infatuated male protagonist into a new age revenge machine. Ra. One was touted as a big budget science fiction spectacular on par with Hollywood productions in which the special effects play a leading role. Some critics resolutely trashed Ra. One while some were unsure what to make of it all including SRK’s wooden performance. I never expected Ra. One to be a brilliant film but given all the hype surrounding the special effects, the film never really delivers in that category either. The story draws strong influences from the Terminator films, Tron, Lawnmower man and many different Hollywood comic book films. Ra. One attempts to merge familiar science fiction concepts with comic book heroism but suffers from a highly formulaic script, strangely OTT performances, ropey special effects and a schizophrenic narrative structure. In many ways, the film is a spectacular failure for a major film star who seems to going through an increasingly public middle life crisis. Had the film been able to harness the imagination and energy that went into the brilliantly executed Bandra train sequence that sees G-One (SRK) bouncing through the compartments to stop a runaway train (one of the few points in the film in which narrative interruption via the soundtrack feels justified) then the film may have had the potential to rise above its genre trappings into moderately pleasing escapist fare. However, not even the brilliantly executed sequence can save Ra. One from disappearing into the abyss of Bollywood stardom.